The Open Entertainment Economy – What Does it Mean for Content Providers and Consumers?
Despite the democratisation of content access enjoyed by today’s users, centralised streaming platforms still control the monetisation process for content creators.
For entertainment providers and their audiences, the blockchain can offer a digital public database that stores ongoing records of transactions.
This in turn may help to cut the fat out of the distribution chain, as well as provide better compensation and digital rights protection for content creators.
Consumers can also benefit as blockchain technology can alleviate problems surrounding content access – especially in emerging markets where smartphone usage is on a meteoric rise but access to established online content platforms is highly limited.
Together, we can build an ecosystem that rewards content creators and enable economies - while growing a global network of services for the emerging markets.
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